Katie Levy / Zine
This zine was created during my internship with Mike Perry in Brooklyn, NY. I was given a week to produce a zine about anything I desired and this was the result. The pages lack words but instead communicate feelings based on image and color. The zine juxtaposes animals and humans and simultaneously touches on our similarities of instinct and desire.
Ariella Mostkoff / See More Chwast
See More Chwast is an exhibition intended to display the fresh and playful illustrations of designer, Seymour Chwast. The show’s brochure takes the form of a pop-up book, intending to represent Chwast’s unconventional approach to design and humorous personality. Inspired from the show, the promotional set of colorful crayons encourages the audience to nourish their creative side and draw without restraint.
Mike McVicar / His & Her Book Covers
The His & Her book series is a set of three biographies that documents the dynamics of husband and wife design teams that shaped the course of graphic design in the 20th century. The cover design is intended to hint at the interaction and collective effort of these historic design couples.
Ariella Mostkoff / Kab Mayan Honey
Inspired from the Mayan religion, Kab Mayan Honey, combines fold remedies involving honey as the main ingredient with the powers of Mayan gods to heal seasonal ailments. In accordance with the Mayan calendar, the package is divided into wet (fall and spring) and dry (summer and winter) seasons and each honey bottle corresponds to a different animal representation of a Mayan deity. The perforated panels contain information and are intended to be saved.
Ariella Mostkoff / The Memphis Brand
The brand for Memphis represents the city as prideful and diverse, proclaiming it the heart and soul of the American South. The design juxtaposes historic and modern, embodying Memphis’s textured roots, historical importance, and soulful reputation. Inspired from signage and urban landscape, the unique vertical orientation of the logo mark expresses the city’s dominating presence and reflects the passion of the nightlife. The promotional piece packages Tennessee whiskey, sharing a piece of Memphis’s rich culture and reinforcing local traditions.
Mike McVicar / Patron Saints of Design
The Patron Saints of design desktop supply kit is a blessed set of essential supplies for graphic designers. This packaging project features four patron saints of different aspects of designs, cutting and measuring, typography, adhesives, and drafting. Each of the four containers features information about the saint along with the appropriate tools like scissors, type specimen book, tape, etc.
Katie Levy / Branding for the city of Baton Rouge
I created this identity system and style guide for the city of Baton Rouge. The logo and wordmark reflect the charm and flavor of Baton Rouge’s diverse heritage. The word mark reflects the historic signage of seafood and antique businesses around the city while the alternate logo alludes to the cross-section of corn, a major crop in Louisiana. In addition to this system, I created a unique package for Cajun four-bean soup as a promotional item for the city. This branding shows the color, spice, and culture of Baton Rouge in a contemporary fashion.
Alexis Cummins / Splash: An Introduction to Painting
SPLASH is an introductory painting set developed through the concept of changing seasons. Each compartment contains a box that becomes a paint by number when completely opened. The paint by numbers are used as a vehicle to allow the user to be able to learn about painting while tracking the changes in light from season to season, using Claude Monet’s Rouen Cathedral as an example. The boxes also contain the corresponding paint and brushes, color coated according to season. The outside container is inspired by the blending of the seasons, and the gradual transitions from one to another.
Rachel Damond / Baton Rouge Identity & Style Guide
The style guide and identity system for Baton Rouge embody the rich culture and deeply rooted history of the city and its people. The Baton Rouge identity was designed to deliver a single, strong, and instantly identifiable brand. This brand promotes exciting possibilities, new development, and promises to nurture the creative spirit. The design of the style guide and logo mark embody a vintage aesthetic paired with fresh and youthful type.
Rachel Damond / Bridal Brawl
Bridal Brawl is a game of treachery, backstabbing, and betrayal in the name of love. Each player moves their game piece up the tiers of the cake while battling the dramatic events of relationships and dating. The first bride to reach the groom is the winner. Bridal Brawl is designed to be self-containing with each piece of the game capable of being stored within the next largest piece. The design was inspired by rockabilly tattoo art and the antithesis of weddings, love, and “girlyness” in general.
Alexis Cummins / Pittsburgh Identity System
Pittsburgh is a city that is well known for its spirit and long-standing pride in everything aspect of lifestyle. The connotations of Pittsburgh usually refer to the old steel architecture which makes it less approachable to people that don’t already live there. The typography of the mark is inspired by the city’s pride in athleticism. The bridge becoming the double t’s allows the connotation of bridges to be more welcoming. The promotional packaging is influenced by “Pittsburghese” the unique way Pittsburghers speak, wrapping up a signature hoagie, chips, and drink.
Rachel Damond / The Glass Ceiling
The Glass Ceiling features female designers in history who demanded and won recognition in their field during a time when men dominated the workplace. The book cover design is tailored to each designer’s background, design philosophy, and work. The “Chutes and Ladders” aesthetic is made up of symbols and illustration leading the viewer through a maze of symbols and illustrations that eventually reach “The Glass Ceiling.”
Lindsey Cull / LUX
This seasonal packaging for compact fluorescent light bulbs highlights the energy conscious aspect of these bulbs, and also provides a solution for their only flaw. This set is meant to be changed each season, providing less wattage for naturally brighter months and encourages the user to embrace daylight. These boxes are also marked with paid postage in order to be sent back to be recycled by those who can handle the mercury content in these bulbs.
Katie Levy / Exquisite Corpse: A Collaborative Exhibition
This is a promotional package for a collaborative exhibition that takes place at the JFK International Airport. The name of the show, Exquisite Corpse, is inspired by the collaboration between fashion and design. This package contains two artist books displaying the work of fashion photographer Akif Hakan and graphic designer Benjamin Savignac, as well as four collaborative pieces that I created by combining elements of both styles. This package comes with a split-negative pinhole camera for the attendees to take home and begin their own collaboration.
Lindsey Cull / Holiday Card
I created this year’s College of Fine Arts holiday card through graphite rubbings from all over campus. It highlights the physical details of this university. The textures captured were formatted for the text on the front, and then into a snowflake on this inside, each piece different and denoting location. 1,000 were printed and sent out to the donors of the College.
Chris Bell / The Westerner
To the Westerner, life in modern Tokyo is a vibrant train of shock and awe. Experiences quickly become matters of fact, and one cannot distinguish the odd from the commonplace. Events are quickly accepted as signifiers for an entire culture and stereotypes are established. This series of collages tracks my own, albeit unfortunate, stereotyping as I struggled to decipher the real from the spectacle in urban Japan.
Laila Simonovsky / RTS Bus Stop Sign
Driven by my own necessities as a user, I decided to redesign Gainesville’s RTS (Regional Transit System) bus stop sign. I created a contemporary, organized, and functional sign that provides the user with the information they need and at the same time dresses the city with modern environmental design.
Yesenia Rivero / Paynes Prairie Poster
This poster uses the idea of a memory box to display the different things I encountered during a visit to Paynes Prairie. The very rustic and handmade quality reflects the preservation of the essence of a long lost Florida.
Sara Nicely / Kama Packaging
The overall style of my packaging communicates sexiness, sensuality and boldness. Kama Rice, Tea, and Incense are high-end gourmet products infused with aphrodisiacs from the most obscure corners of India. These products have the ability to instill feelings of passion, happiness, and sexual desire.
Delane Williams / Make Bike Rack
I constructed a typographical bike rack that is both site specific and functional while still engaging its users to act upon its literal meaning. A bicycle rack can become more than just a temporary storage space but an art piece, a statement, and inspiration. I installed a vibrant orange bike rack that outlines the word “make” in the fine arts courtyard to compliment its environment and cater to the artistic user.
Anika Khan / Artifex Is Coming
“Artifex Is Coming” was a typographic environmental design project on display from December 15-18, 2008 in the Fine Arts courtyard. It was an advertisement for Artifex, an upcoming web for UF art and architecture students. The goal of the project was to address the issue of paper wastage in event promotions, by using sunflower seeds to create a sign that will be eaten by animals and disrupted by the elements by the time the event is over.
Stephanie Davlantes / Hint Indian Packaging
Just as henna dyes the skin, tea dyes water, incense dyes the air, and rice dyes the stomach. Visual continuity is created between the packages via the pattern, cardboard stock, and colored bands. The red tea band is representative of the paint married Indian women apply to their foreheads. The yellow incense band is representative of the sun towards which the smoke of incense rises. The green rice band is representative of the earth and agriculture.
Kristin Bonett / Typographic Map: 13th to 314
This piece was an assignment to map from one point to another using only type or only image. The map doesn’t reference written directions in simplicity, but rather references visual maps in that they both utilize particular methods. Like a visual map, the viewer has to figure out a path to follow to correctly travel from Point A to Point B.
Greg Cole / Personal Business Card
Energy, discovery, interaction, minimalism. I challenged myself to create a typeless business card that people could interact with that also defined who I am as an artist and designer. Also beautiful to me is that the striking surface is a representation, memory, and catalyst of the flame.
Alicia Korn / Yellowstone National Park Postcards
These postcards were made for Yellowstone National Park. Inspired by iconography frequently found on park signs, I designed using simple shapes and symbols paired with an Akzidenz Grotesk typeface. By selecting some of Yellowstone’s most impressive statistics, I wanted to emphasize the staggering amount of things there are to see and do there and show how the viewer can be a part of it.
Ryan Keightley / Snake Oil Science
This was a personal project exploring the idea of pseudoscience (snake oil) and homeopathy. While I spent my summer vacation in South Africa, I was exposed to many peoples’ beliefs in various fields of homeopathy, as many of my relatives subscribe to such practices. I found that literal snake oil itself is a homeopathic remedy used in China, supposedly for joint pain. This piece is a visual collage of these odd, loosely medically based concepts.
Ryan Keightley / Look.Listen.
This piece was an experiment in the visual representation of the senses sight and hearing. The idea of crossing the senses is explored, by both visualizing the command “Look”, as well as the sound of the voice itself.
Narayan Ghiotti / U.S.+AIDS
The U.S.+AIDS poster gives notice of a fictitious visit by the historic and extremely influential designer Tibor Kalman. The image, though simple, draws viewers in with its powerful connotations. The picture was made in the likeness of the map of the United States by using corn syrup and food dyes over strips of gauze. Inspiration was drawn from Kalmans’ philosophy of socially responsible design and his work with Aids in Colors magazine.
Danny Aguilar / Shogun
This board game arose while looking at Japanese woodblock prints and games like Shogi and the Chinese Go. Shogun is a game played between two Daimyo’s fighting for political and economic power. The objective of the game is to capture all of the competitor’s land or to have him assassinated. The game was meticulously crafted from an eight foot plank of solid oak and serves as both carrying case and the board game itself.
Aaron Kirker / Scootbag
Scootbag promotes the use of scooters and the reduction of oil consumption. As apart of the solution in decreasing oil consumption, Scootbag improves scooter utility and functionality, by offering stylish, yet practical transportation of multiple items. Scootbag is primarily constructed of reused materials, contributing to sustainable design practices. A process booklet that explains its development in full detail will accompany Scootbag.
Myda Lamiceli / Pedestrian Poster
In Latin America, 60% of traffic-related fatalities are pedestrians. To visually articulate this problem I chose to photograph many feet, representing the dead pedestrians, and repeated them horizontally across a large area. The size of the poster and size of the feet creates impact and brings the message home. The second message, on the ID tag, says, “Don’t let this be you.”
Myda Lamiceli / LED Bag
In Latin America, poor lighting on the roadways cause many traffic-related fatalities. My goal was to provide safety in an attractive product that would be used more frequently. The LED Bag is both attractive and functional, while providing illumination to the pedestrian or bicyclist. To incorporate low-cost, sustainable materials, I constructed the bag out of hard-structure Tyvek, with dyed Tyvek piping, a local floral design on the flap, and LEDs for illumination and safety.
Ariella Mostkoff and Morgan Slavens / Harn Eminent Scholar and Visiting Artist Posters
This series of two unique posters is a visual representation of the schedule of visiting artists and scholarly speakers at the University of Florida for 2008-2009. Different colors denote the month in which each artist/scholar speaks, and the informational tags perpendicular to each vertical bar shows the date of the speech within each month. Each poster has perforated tickets that may be ripped off and used as a reminder of the time, place, date, and speaker.
Mike McVicar, Amanda Heggland, Lindsey Cull, Stephen Rockwood, Morgan Slavens (MINT) / Sustainable UF
A unified visual identity system was created to represent the ideals and mission of UF’s sustainability effort, Turning over a new leaf for a better lifestyle. This logo and style guide will facilitate the Office of Sustainability in engaging the University’s population to form a new perspective of sustainability that will compel and empower our community to take action.
Allison Dominguez and Rachel Damond / University Gallery Membership Brochure & Feedback Card
This is a redesign for the University Gallery membership brochure that the Mint Studio originally designed. We were asked to update and condense the information while still maintaining the same look and feel of the original version. We were able to take a repetitive list of membership benefits and turn it into a visual chart that more effectively presented the contribution levels and benefits to the viewer. The feedback card was designed to carry over the brochure’s visual system.
David Tarafa / WhaleType
In creating a type specimen for Baskerville, I chose to highlight the marine quality of the tails on its capital Qs and its lowercase gs, which I took to be the typeface’s most interesting and aesthetically pleasing quality. The letters move around the humpback’s curves, and become smaller in areas where the whale’s body recedes, creating a dimensional image. The image is printed on a sheet of acetate, itself fastened over sheets of mylar and pink paper, giving it a softer, more delicate quality.